What Is Link Building?

In today’s digital world, links have become one of the most important ways of building online trust signals. It’s widely understood that earning high-quality links to your website can help improve visibility in search results and move pages closer to page one.

However, not all links are good, and that’s an important point to make. To build genuine trust signals, your website needs reliable, authentic links from relevant sources. These links should not be spammy or misleading, and they shouldn’t come from low-quality or irrelevant websites.

Google notices backlinks pointing to your site and uses them to help determine your website’s authority. When high-domain-authority websites link to your content, it strengthens your site’s reputation and credibility in the eyes of search engines.

There is a lot of discussion around backlinks and how they can be manipulated to make a website appear trustworthy. While some tactics may offer short-term gains, poor-quality or unnatural links can do more harm than good in the long run.

If you’re looking to build backlinks for your website, it’s important to understand both the source of the link and its impact. A backlink can point to your homepage or to a specific page on your site.

Links also fall into two main categories: follow and nofollow. Follow links allow search engines to crawl the linked page and pass authority, which can help improve SEO. Nofollow links, on the other hand, signal to search engines not to pass authority, although they can still provide value through visibility and referral traffic.

It’s essential that the pages linking to your website are trustworthy and relevant, as these links help represent your brand online.

When it comes to link building, quality should always take priority over quantity. A single high-quality backlink from a reputable website can be far more valuable than dozens of low-quality links.

Strong backlinks can help your website gain organic visibility by influencing how search engines rank your pages. If your goal is to be found more easily in search results, high-quality backlinks can significantly complement your SEO (search engine optimisation) efforts.

SEO and link building go hand in hand, and using both together is widely recommended for achieving sustainable, long-term organic growth.

If you choose to outsource link building, it’s important to ensure the links are relevant and closely aligned with your niche or industry.

Link building is a long-term strategy. When done correctly, it can help you compete more effectively within your market and provide consistent improvements over time.

Results from link building can typically take anywhere from 14 to 35 days, depending on the approach used and the type of links being built.

There are many different types of backlinks, including press coverage, citations, social engagement, guest posts, and more.

Overall, prioritising high-quality backlinks over quantity is crucial. Ensuring your links accurately represent your industry and point to the right pages is a key step in building your website’s authority and increasing its visibility in search engines.