How To Increase Your Google Rankings

It’s completely understandable to want to improve your Google rankings—especially when you see your competitors consistently ahead every time you run a search. These days, with people turning to Google for almost everything, businesses are competing fiercely for those top positions to capture potential customers’ attention as quickly as possible. This blog post will help you understand 'how to increase your Google rankings' with SEO.

You may have noticed that the businesses ranking well all have something in common:

A fully optimised website.

That’s right. They’ve carefully prioritised the right keywords to attract attention and ensured those keywords are strategically placed across their site. But that’s not all—other crucial elements, such as well-structured content, headings, and optimised images, also play a key role.

When aiming to improve your Google rankings, it’s vital to have a clear focus. Ask yourself: what do you want to be found for? For instance, if you run a plumbing business in Sittingbourne, you’ll ideally want to rank for “plumbers in Sittingbourne.” To improve your chances, you should:

• Include the keyword “plumbers in Sittingbourne” in the heading of the relevant page.

• Add at least 300–500 words of high-quality content, ensuring the keyword appears naturally 2–4 times (but no more than four!).

• Use the keyword in image alt tags.

• Include it in the title and meta description of your landing page.

Avoid over-optimisation

While keyword placement is important, overloading your site with the same term can backfire. Google may flag this as ‘spammy’, which could negatively affect your rankings.

Consider keyword competitiveness

Your ranking potential also depends on the competitiveness of your chosen keyword. Short, broad keywords are much harder to rank for because they attract a high search volume and intense competition. If you’re struggling to climb the rankings, it might be worth targeting more specific, long-tail keywords instead.

Beyond keywords: what else affects rankings?

If you’ve followed the above steps but are still wondering, “how to get to a good position on Google?”, it’s time to take a broader look at your website. Factors to consider include:

• Site speed – Does your site load quickly?

• Meta titles & descriptions – Are these optimised for all pages?

• Content length – Do key pages have at least 300 words?

• Domain authority – How strong is your website’s reputation?

• Backlinks – Are high-quality sites linking to yours?

While this may seem overwhelming, it doesn’t have to be. Start by reviewing your website:

• Do your pages have enough content?

• Are any titles or descriptions missing?

• Is your site slow to load?

• Do you have quality backlinks?

These elements are crucial for improving your Google ranking.

Keep your website fresh and reliable

Google prioritises websites that are trustworthy, relevant, and well-maintained. Regularly updating your content, improving site speed, and acquiring high-quality backlinks will help strengthen your site’s authority over time.

If your website is newly launched, bear in mind that ranking takes time—typically 3–6 months—as your domain builds credibility and gains traction.

If you’re still struggling to improve your rankings, get in touch. I can provide a free site audit to identify areas that need improvement and help your business grow with SEO.