SEO vs AEO
We all know SEO (Search Engine Optimisation). I have been rambling on about SEO for sometime now, however it has only been recently AEO has been introduced.
With AI advancing in this day and age, our marketing tactics are evolving. Meaning AI is taking control of where and how your business gets found.
Have you ever noticed the AI snippet that pops up on your Google search?
It’s been proven to be very useful - in fact, businesses are now getting mentioned in this snippet of AI result.
I can’t lie, I do expand this snippet for some quick answers to my search.
Do you do the same? Have you even noticed this new feature in Google search?
Traditionally SEO is about earning visibility in Google search results. We still love SEO here at SEO Muse, however, AEO has given us a great opportunity to integrate SEO efforts to focus on AEO also.
So what is AEO?
AEO stands for Answer Engine Optimisation.
AEO focuses on providing answers in Google search results. You can get your website/ content mentioned when you provide useful and upstanding content that provides a relevant answer to the search enquiry.
So instead of focusing on ‘who is the best painter in Kent?’ You’ll focus on ‘Can you recommend a painter that does wall murals?’
This great approach then allows your audience to have quick results along with answers/ recommendations they are needing.
It skips so many steps your customers don’t enjoy taking.
So while AEO is saving your customers a lot of time by giving them all the answers they need without taking so many steps, you can have the opportunity to have your content/ company mentioned if Google finds it useful and relevant.
We always knew Google was going to step into the AI game, but who thought it would be so soon?
Does your website have content that answers your customers questions? Does it qualify for AEO?
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